Strategic Spatial Sequencing

The exhibition unfolds as a sequence of symbolic narrative spaces, each tailored for different emotional and cognitive states. From the Ticket Lobby to the Gift Shop, the spatial rhythm is carefully choreographed—alternating between flow-based transitions and batch-based interactions to regulate crowd pacing and narrative immersion. This rhythm mirrors the protagonist’s journey through memory, divinity, and civilization, supporting a contemplative yet engaging visitor experience.

Visitor Flow Design

A mixed visitor flow strategy—flow-based, batch-based, and holding zones—ensures both narrative control and operational flexibility. For instance, “Meeting God” and “Say Goodbye to God” employ batch-based rituals and interactive performance elements, while “Museum of Mankind” and “Look Into the Universe” allow for more organic navigation. This hybrid model not only supports immersion but also accommodates capacity management and audience segmentation.

Immersive Content Mapping

Each room corresponds to a narrative function: emotional recall, ethical choice, co-creation, or spiritual reflection. The layout supports a multi-sensory experience, leveraging black-and-white spatial codes, laser installations, puppetry, and interactive light. The content is layered—from silent manga panels to real-time light-reactive civilization-building—allowing visitors to engage at multiple cognitive levels.

Prototype for Scalable IP

Although conceptual, the exhibition was designed as a prototype for an expandable IP, capable of translating across formats: graphic novels, digital experiences, and branded merchandise. The spatial layout reflects this transmedia potential, integrating photo points, co-creation walls, and modular room formats to facilitate content capture, community engagement, and future brand extensions.