about

Brand designer and creative technologist with a background spanning spatial design, interactive systems, and visual branding. I hold an MPS from NYU's Interactive Telecommunications Program (ITP) and a B.A. in Environmental Design from East China University of Science and Technology.
My work sits at the intersection of brand identity, emerging technology, and experiential design — from visual systems and AI-generated creative production to interactive installations and Web3 brand building. I'm drawn to projects where technology becomes a medium for storytelling, and where design translates complexity into something clear, felt, and human.
Currently based in New York, working with AI product companies and Web3 communities on brand and experience design.

Brand designer and creative technologist with a background spanning spatial design, interactive systems, and visual branding. I hold an MPS from NYU's Interactive Telecommunications Program (ITP) and a B.A. in Environmental Design from East China University of Science and Technology.

My work sits at the intersection of brand identity, emerging technology, and experiential design — from visual systems and AI-generated creative production to interactive installations and Web3 brand building. I'm drawn to projects where technology becomes a medium for storytelling, and where design translates complexity into something clear, felt, and human.

Currently based in New York, working with AI product companies and Web3 communities on brand and experience design.

Woman with color palette
skills.

Brand & Visual

AI & Generative

Product & Interaction

Creative Technology

Brand & Visual

AI & Generative

Product & Interaction

Creative Technology

Designing at the intersection of brand, technology, and experience.

hb2905@nyu.edu

All rights reserved

Han Bao ©2026

Designing at the intersection of brand, technology, and experience.

hb2905@nyu.edu

All rights reserved

Han Bao ©2026

Designing across disciplines
digital, spatial, playful, and strategic.

hb2905@nyu.edu

All rights reserved, Han Bao ©2026