FIELD:

Strategic|Branding|UX|AI-based

CLIENT:

ARTISK

TEAM:

Chumou Zhang, Han Bao

YEAR:

2026

STATUS:

Work in Progress

Artisk

about.

Brands don't break from growth — they break from fragmented execution, lost context, and no compounding memory. Traditional design keeps that knowledge in people; generic AI tools generate fast but forget everything between prompts.

Artisk is a Brand OS: it connects identity, rules, and memory so brands stay consistent as they scale — not just assets, but a system that compounds and grows with you.

We built Artisk from the ground up, 0 to 1, bringing a systems-thinking approach to brand design into the product itself.

Brands don't break from growth — they break from fragmented execution, lost context, and no compounding memory. Traditional design keeps that knowledge in people; generic AI tools generate fast but forget everything between prompts.

Artisk is a Brand OS: it connects identity, rules, and memory so brands stay consistent as they scale — not just assets, but a system that compounds and grows with you.

We built Artisk from the ground up, 0 to 1, bringing a systems-thinking approach to brand design into the product itself.

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story.

The Problem

Millions of businesses can now generate AI images in seconds, but without design expertise, they can't tell which outputs actually build a credible brand — leaving them stuck between raw AI output and professional design fees.

The Solution

Artisk turns that gap into a guided, iterative workflow that embeds design judgment into the AI generation process — giving anyone a cohesive, professional-grade brand kit without needing a designer.

detail.

Designing at the intersection of brand, technology, and experience.

hb2905@nyu.edu

All rights reserved

Han Bao ©2026

Designing at the intersection of brand, technology, and experience.

hb2905@nyu.edu

All rights reserved

Han Bao ©2026

Designing across disciplines
digital, spatial, playful, and strategic.

hb2905@nyu.edu

All rights reserved, Han Bao ©2026